TECOBI vs CDK Global
A comprehensive side-by-side analysis of features, pricing, and performance to help you choose the right AI foundation for your dealership in 2026.
The Verdict
While both platforms are leaders in the Messaging space, one emerges as the optimal choice for most dealership operations.
Edges out the competition with superior messaging capabilities and deeper automotive specialized features.
A powerful alternative, especially for dealerships prioritizing enterprise dealership managementor existing DMS workflows.
TECOBI
MessagingTECOBI focuses on text-based communication to drive dealership leads and sales through automated and managed messaging services.
Core Advantages
- High open rates via SMS
- Strong dealership focus
- Managed service options
Limitations
- Text-heavy approach
- Requires staff engagement
CDK Global
DMSCDK Global is a major DMS provider that has integrated AI across their platform for customer engagement and operational efficiency.
Core Advantages
- Comprehensive DMS
- Enterprise-grade
- Wide adoption
Limitations
- Expensive
- Complex implementation
Deep Feature Comparison
| Attribute | TECOBI | CDK Global |
|---|---|---|
| Primary Focus | Messaging | DMS |
| Pricing Entry | Subscription based | Enterprise |
| Core Tech | • Automated SMS campaigns • Managed BDC services • Lead follow-up automation | • Dealer Management System • AI-enhanced CRM • Inventory management |
| Industry Rating | 4.6 | 3.8 |
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